Thursday, 17 November 2016

How to Plan a Event for Generation Z

 
Here 5 specific tips for designing meetings and events that are effective and engaging for Generation Z participants.

1.Design collaborative, project-based, interactive learning, especially those that provide the opportunity to use technology and social media.

 Generation Z classrooms emphasize mainstreaming, collaboration, and win-win outcomes

2.Use general sessions to provide executive summaries of breakouts where deeper dives that are "hands-on," focusing on "real-time" challenges and opportunities can be explored.

 With shorter attention spans when in passive listening mode and the ability to filter a high volume of information, this approach will help participants determine what's most relevant and how they want to allocate their time.

3.Leverage online and computer-based learning components.

  • 25.2% of teens reported using computers for 3 or more hours daily
  • 34.7% of teens reported watching TV for 3 or more hours daily

 

4.Embrace gamification to attract Generation Z male attendees.

  •    51% of teen males and 66% of 6-11 year olds reported that gaming is their main entertainment

 

5.Incorporate CSR initiatives.

The opportunity to give back in a meaningful way is an important Generation Z value. •The U.S. Department of Labor reported that 26% of 16 - 19 year olds volunteer  studies reported that Generation Z respondents in 4 countries had a high level of concern about social issues:
  •   hunger (78%)
  •   children dying from preventable diseases (77%)
  •   human impact on the planet (76%)

Monday, 14 November 2016

How to Design Multi-Generational Meetings and Conferences

bookmystall, Conferences, event guide, event management, event organization, Event Planner Skills, Event Planning, event tips, Multi-Generational Meetings,


It is important to design conferences and learning programs with the recognition that participants may be in various phases of their careers and lives. An emerging professional is not going to have the same needs as someone who is nearing retirement. Employees with young children won't have the same priorities as empty nesters.

The fastest way to alienate any audience is to deliver generic content that is not customized or relevant to their needs.


Here are 6 strategies for designing more relevant multi-generational meetings.



1.To ensure that content is relevant and targeted, customize the following questions and include them on registration forms or participant profiles:

  • What specific challenges are you facing in taking your career to the next level? (Alternatives: What specific challenges are you facing in growing your business? or What specific challenges are you facing as a single parent?)
  • What roadblocks and obstacles are you facing in advancing your career (or growing your business)?
  • What support or feedback would be helpful?
  • What other programs have you attended with a similar focus and what were the key take-aways?
 

2.Offer parallel, multi-track sessions. 

For example, offer a senior professionals roundtable and a session on launching a career for emerging professionals. 

3.Transform basic content for experienced participants:

  • Career Development: Definitely, individuals can face challenges at any stage of their career. Instead of just covering career planning basics, offer a targeted session for experienced participants focusing on career stallers and stoppers and how to overcome them.
  • Networking: Don't waste time by covering the basics of how to network. Instead, design a high powered networking session that gives participants access to key influencers in their field.
 
Life-long learning is important and there is value in refreshers, however, one way to alienate boomers is to make basic, introductory sessions mandatory.
 

4.Provide opportunities for practice and feedback from experts.


5.Use the experienced professionals as coaches.


6.Give Millennials or Generation Z an opportunity to hone their leadership skills through reverse mentoring or acting as coaches in areas in which they are strong (e.g. social media, the use of apps.)


Carefully analyzing who will be attending a meeting or conference and delivering targeted content has always represented "best practices." With workforces increasingly consisting of multiple generations, it's more important than ever to remember that one s

Tuesday, 1 November 2016

7 Tips for Effective Content Marketing

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Content marketing is a powerful tool for event planners, corporations and associations. It has many benefits and can be used to:

  • Stay in touch with prospective and existing clients, members, sponsors, and donors
  • Establish yourself or your organization as an expert
  • Convey expertise
  • Reinforce branding
  • Underscore key marketing messages  and, ultimately, generate leads or attract new members,     sponsors, and donors.

Content marketing works by delivering highly valued information (content) to specific target audiences. Here are 7 tips for effective content marketing.


Content Marketing Tips


To design an effective content marketing strategy, it is important to:

1.Identify your target market.

2.Clarify their needs, opportunities, obstacles, and even areas of pain with laser precision.

3.Analyze the demographics of your target market

4.Uncover the needs of your target market including opportunities, challenges, questions, concerns, and burning issues: A SWOT Analysis will give you a clear picture.

5.Keep your eyes and ears open for relevant content both offline and online: I am often asked how, as a blogger who writes at least 5 times a week, I come up with so many ideas. Ideas are everywhere. If you're alert, just take a walk around the block or down any city street, and ideas that are relevant to your target audience will pop out at you. It's a matter of keeping your antennae finely tuned.
 Here are some tips:
  • Capture ideas you spot on-line on a Pinterest board.
  • Keep a notebook in your pocket or purse at all times (or start a note page on your smart phone.)
  • Keep a notepad to record ideas beside your bed. It's amazing how often people wake up with ideas that are forgotten by the morning if they don't jot them down
  • Keep a master "bright ideas" file on your computer or tablet desktop and regularly transfer to it the ideas you've picked up "on the fly."
  • Use brainstorming tools to build on your ideas and generate new ones.

6.Select the right medium based on the preferences of your target audience.
 When people hear the words "content marketing", blogs are often the first medium that comes to mind, but content marketing can take many forms. Think:

  • CDs
  • DVDs
  • videos
  • books
  • e-books
  • podcasts
  • blog posts
  • magazine articles
  • YouTube pre-roll
  • webinars
  • seminars and workshops
 
7.Select the right channel.

 One of the important keys to successful target marketing is to match the medium to the target audience, and market your content on the channel(s) that are frequented by their demographic.
Offline (including face-to-face):
  • Courses
  • Seminars
  • Workshops
  • Trade Shows
  • Conferences
  • Networking Events
  • Association Meetings

Online:
  • LinkedIn
  • Twitter
  • Facebook
  • Google+
  • YouTube
  • Google Hangouts
  • Skype Group Calls
  • National Public Radio